Ortofon Has A New Home

International Dynamics is expanding its Melbourne based empire.

 

Having just added the French boutique audio brand Devialet to its portfolio of brands in recent months, Interdyn has moved quickly to snap up Ortofon, the doyen of cartridge manufacturers.

 

The new acquisition caught the AV industry unaware. Sam Encel, Interdyn Director, told 4Square Media to expect a brand announcement, about a month ago. Pressed for more information, the canny Sam Encel said to ‘’wait and see’’.

 

Few industry veterans suspected Ortofon, based in Denmark, would move from its long-term supplier SpeakerBits to find a new home with the Encel family.

 

As one major supplier who did not want to be named pointed out, importers are under pressure to move greater numbers of products into the middling sized Australian market or be replaced with someone who can.

 

“Flat trading conditions overseas are creating havoc as manufacturers turn to the Asian region and New Zealand for a dollar. So we’re going to see many brands switching suppliers,’’ he said.

ortofon

 

Ortofon will increase the Interdyn bottom line thanks to the turntable revolution now under way.  The Danish companies range of moving magnet and moving coil cartridges is extensive and it also includes tonearms and turntable accessories.

 

The Ortofon handover will be official here and New Zealand from November from November 1. Sam Encel and his colleague Evgeny Vizelman are already planning to promote Ortofon with the company’s Project Range of turntables.

 

The pair are highly credited with the complete makeover of Interdyn positioning the company started by Alex Encel more than half a century ago, to exploit the new worlds of online marketing and social media.

 

But they will also target Thorens, Rega, Michell, Music Hall, Clearaudio and all the other turntable brands.

 

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